This assignment was to create a fictional company and design a logo to represent its brand identity. For this project, I developed Studio V, an upscale cocktail bar located in New York City. The target audience consists of both men and women in their 20s to 40s, seeking a sophisticated venue for business meetings, elegant date nights, or an escape from their daily routine. The bar serves a variety of drinks, including its own specialty cocktails.
For the logo design, I wanted to convey a modern and inclusive atmosphere. The concept centers around a sleek martini glass, using a combination of thick and thin lines to symbolize both masculinity and femininity. This design choice emphasizes that Studio V is a space for everyone where individuals can meet and socialize in a modern and classy environment.
